A Life Lesson to Kittens
Collaborated with Fawn
Concept Overview
A three-scenes tableau made with AR software. As an instructional material for cat owners, it tells a story of a kitten who accidentally ate chocolate cake and got sick.
Need Statement
Inexperienced cat parents need to know “dos” and “don’ts” for caring for the new cat. Chocolate is dangerous for cats and dogs, it can be life threatening to cats if they consume even a small amount of it. Every cat parent should be careful and keep cats away from any food that has chocolate in it.
Concept Description
Once upon a time, there was a cat. She smelt something good on the human’s table.
She jumped up to the table and ate chocolate cake.
Unfortunately, the cat got sick.
Target Audience
New cat parents
kittens
Learning Goals
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New cat parents (or kittens) know the fact that chocolate is dangerous to cat.
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New cat parents are expected to have behavior change, such as putting chocolate away from their cat.
Learning Theory
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Narrative theory
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Multimedia Principle: “people learn more deeply from words and pictures than from words alone” (Mayer, p43, 2014).
Demo
Design Process
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Play with Assemblr, check objects to come up with ideas that we are interested in.
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Develop storyboard.
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Pick the background scene and test the object (cat) in the background.
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Produce tableau.